the secret weapon of high performers = love

One of the most important, and often overlooked, factors in success — love for the process.

There’s a quote from Steve Jobs, the legendary co-founder of Apple and the visionary behind the iPhone, iPad, and Mac—someone who completely transformed how we live and work. He once said:

 “Oftentimes, the ones that are successful loved what they did so they could persevere when it got really tough.”

That quote hits hard. Because let’s be honest—it always gets tough. Whether you're in a slump, doubting yourself, feeling the pressure, or just mentally worn down... we’ve all been there.

The difference between those who burn out and those who break through?
It’s not talent.
It’s not luck.
It’s love.

Why Love Is a Competitive Advantage

At Major League Mindset, we teach that greatness isn't about waiting for perfect conditions—it's about learning how to show up consistently, no matter how you feel.

That kind of consistency comes from one thing: a deep connection to why you do what you do. When you're anchored in love for the process—when you genuinely care about the craft, the growth, and the challenge—you stop chasing motivation and start living with purpose.

We call this ARETÉ: the pursuit of your highest self, moment by moment.

When you love the work, showing up becomes who you are—not just what you do.

MLM+ Helps You Stay Locked In

That’s why we created the MLM+ App—to help athletes build consistency and inner fire, not just hype. Inside the app, you’ll find:

  • The MLM Habit Tracker to help you show up daily, with purpose

  • Guided visualization exercises that reconnect you to your future self

  • Mindset challenges to push your growth when the grind feels heavy

  • A powerful community of athletes who are building greatness together

These tools aren’t about being perfect. They’re about making it easier to reconnect to what you love—even on the hard days.

When You Love It, You Stick With It

If your commitment is only based on rewards, stats, or hype—you’ll fold when things get hard. But if your commitment is rooted in love? You’ll find a way to stay in it. You’ll keep showing up, even when it’s hard to.

That’s the secret ingredient most people overlook.

And at Major League Mindset, we help you build that kind of identity-based consistency.

We don’t rely on perfect moods or external motivation. We rely on routines, breathwork, journaling, self-talk, and the daily decision to show up and become a better version of ourselves.

Because when it’s all said and done, the people who keep going are the ones who love it most.

Final Thoughts: Stay Connected to Why You Started

Next time you hit a wall or feel like stepping back, don’t just grind harder. Zoom out and reconnect.

Why do I care about this?
What do I love about the process?
Who am I becoming every time I show up?

Then open the MLM+ App and take one small step forward. Check off a mindset rep. Breathe. Visualize. Lock back in.

Because success isn’t about always feeling great—it’s about staying connected to what lights you up.

Steve Jobs had it right: the ones who make it? They’re the ones who LOVE it enough to stay the course.

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Why Persistence Beats Motivation Every Time